Free SEO Tools That Help Small Businesses Get Found on Google
Paste your web address. Get a score out of 100 and a plain-English list of what to fix — in 60 seconds, free.
Real-time analysis of 16 ranking factors.
No tech-speak. Just what to fix and how.
Designed for plumbers, salons, cafés, and shops.
Every SEO tool you need. Free. In one place.
Search 43+ tools across website analysis, technical SEO, keywords, schema, and AI search.
SEO Score Checker
Website Analysis
Full 16-signal Google Readiness audit in 60 seconds.
Site Audit Tool
Website Analysis
Crawl an entire site and get a priority fix list.
On-Page SEO Checker
Website Analysis
Grade any single page against ranking best practices.
Domain Overview
Website Analysis
Traffic, keywords, backlinks and authority snapshot.
Backlink Tools Hub
Website Analysis
Analyze, audit, and build backlinks in one place.
Backlinks Checker
Website Analysis
See every external link pointing to any website.
Backlink Audit Tool
Website Analysis
Find toxic links hurting your Google rankings.
Link Building Tool
Website Analysis
Find link opportunities and manage outreach.
Broken Link Checker
Technical SEO
Scan a page or entire sitemap for 404s and dead links.
XML Sitemap Generator
Technical SEO
Create a Google-ready sitemap for any website.
Robots.txt Generator
Technical SEO
Build a clean robots.txt with no crawl mistakes.
Google Index Checker
Technical SEO
Check if a URL is indexed by Google right now.
Canonical URL Checker
Technical SEO
Find canonical tag issues that duplicate content.
Redirect Checker
Technical SEO
Follow every 301/302 hop and spot redirect chains.
SSL Checker
Technical SEO
Confirm HTTPS is correctly configured and trusted.
Keyword Overview
Keyword Research
Volume, difficulty, CPC and trends for any keyword.
Keyword Mapping Worksheet
Keyword Research
Paste keywords, assign target pages and intent, then export a CSV map.
Keyword Magic Tool
Keyword Research
Generate thousands of keyword ideas from one seed.
Keyword Strategy Builder
Keyword Research
Turn keywords into a real content roadmap.
Keyword Gap Analysis
Keyword Research
Find keywords competitors rank for that you don't.
Topic Research
Keyword Research
Find every angle, question and headline for a topic.
Keyword Density Checker
Keyword Research
Spot overused words and keyword stuffing before Google does.
Meta Tag Generator
Meta Tags
Build title, description and OG tags in one shot.
Meta Tag Analyzer
Meta Tags
Paste a URL and check every meta tag on the page.
Meta Description Generator
Meta Tags
Generate 5 length-optimized descriptions per page.
Title Tag Generator
Meta Tags
Craft click-worthy titles within Google's pixel limit.
Open Graph Preview
Meta Tags
See how your link previews on FB, X and LinkedIn.
Schema Generator
Schema
Build valid JSON-LD for Organization, Local Business, FAQ, Article, Product, Service.
Page Speed Analyzer
Performance
Server response time, page weight, compression, and render-blocking scripts.
Mobile Friendly Checker
Performance
See what mobile Googlebot sees on your site.
Website Speed Guide
Performance
Practical fixes for slow pages.
Word Counter
Performance
Count words, characters, sentences and reading time.
Readability Checker
Performance
Flesch, Gunning Fog, and grade-level scoring.
AI Visibility Checker
AI SEO
Check if ChatGPT, Perplexity and AI Overviews cite you.
AI SEO Writing Assistant
AI SEO
Score your draft and get AI fixes, a title, meta description, and outline.
AI Humanizer
AI SEO
Rewrite AI-generated copy so it reads like a human wrote it.
HEIC to JPG Converter
AI SEO
Convert iPhone HEIC photos to JPG, PNG, or WebP in your browser.
Background Remover
AI SEO
Remove image backgrounds in your browser. Free, private, no signup.
SEO Writing Assistant
AI SEO
Score content against top-ranking competitors in real time.
Local SEO Checker
Local SEO
Grade your local rank signals and GBP setup.
Google Business Checklist
Local SEO
The highest-ROI free move any local business can make.
AdSense Readiness Checklist
Website Analysis
Self-scored checklist to see if Google will approve your site for AdSense.
ads.txt Checker
Website Analysis
Fetch /ads.txt and verify the Google AdSense line, HTTP status, and Content-Type.
What we check
16 of the most important things Google — and your customers — look for on your website.
Google crawlability
Can Googlebot actually reach and read your pages? We check that your site isn't blocking search engines in robots.txt, meta tags, or server headers.
Sitemap
A sitemap.xml file tells Google which pages exist on your site so nothing important gets missed. We confirm yours is present and reachable.
Robots.txt
This file tells search engines what they can and can't crawl. A misconfigured robots.txt can hide your entire site from Google.
Page title
The <title> tag is what shows up as the blue link in Google results. It should be unique, descriptive, and 50–60 characters.
Meta description
The snippet under your title in search results. A clear 150–160 character description improves click-through rate.
Mobile friendliness
Google uses mobile-first indexing — your site must render, read, and click cleanly on a phone or it gets demoted.
Website speed
Slow-loading pages lose visitors and rankings. We flag heavy pages, blocking scripts, and Core Web Vitals issues.
Contact info
A visible phone, email, and address on your site builds trust with visitors and gives Google real-business signals.
Local business schema
Structured data (LocalBusiness JSON-LD) tells Google your name, address, hours, and area served — powering local search results.
Privacy policy
A privacy page is required for Google Ads, AdSense, and most contact forms. Missing it hurts trust and monetization.
Terms page
Terms of Service protect you legally and signal to Google that this is a legitimate, established business.
Google Business Profile
Your free Google listing that shows on Maps and local search. We check for signals it exists and is linked to your site.
Broken links
Dead internal or outbound links frustrate users and waste Google's crawl budget. We scan for 404s and redirects.
Call-to-action buttons
Clear next steps — Call Now, Get Quote, Book — turn visitors into leads. We check that CTAs are visible above the fold.
QR code availability
A QR code on your site (or in print) makes it one tap to open on mobile — great for restaurants, flyers, and business cards.
Chatbot readiness
A chatbot or contact widget lets visitors ask questions instantly. We check whether your site has one, or room to add one.
One platform. Four pillars of a website that ranks.
SEO, speed, trust, and AI search — the same signals Google, Bing, and ChatGPT use to decide who shows up first.
SEO & AEO
Rank on Google AND in AI search
Old SEO gets you on Google. AEO (Answer Engine Optimization) gets your business quoted by ChatGPT, Perplexity, and Google's AI Overviews. We check both.
Check AI visibilitySpeed & Core Web Vitals
Fast sites win — slow sites lose customers
Google measures your Largest Contentful Paint, layout shift, and interactivity. We show you which of your pages is bleeding traffic and exactly how to fix it.
Speed guideTrust & compliance
Trust signals humans and Google both look for
Privacy policy, terms, HTTPS, contact info, real business schema, accessibility. Missing any of these quietly kills conversions and rankings.
30-point checklistContent strategy
The right pages for the right searches
Local pages, service pages, FAQ pages. We tell you exactly which pages are missing so you rank for what your customers actually type into Google.
Build a planBuilt on the standards Google, W3C & Bing publish
How it works
Three simple steps. Zero hassle.
Enter your URL
Type your website address and click Check My Website.
Get your score
We scan 16 factors and give you a Google Readiness Score out of 100.
Follow the fixes
Use the prioritized AI recommendations — or let our team handle it.
How a website audit actually works
No black box. Here's the four-step pipeline behind every Google Readiness Score.
Fetch like Google
We request your homepage the same way Googlebot would — desktop and mobile user agents, raw HTML, sitemap and robots.txt.
Run 16 checks
Each test is grounded in Google's public ranking signals: crawlability, schema, Core Web Vitals, broken links, contact info, mobile, and more.
Score and prioritize
Weighted scoring puts the highest-impact items (mobile, speed, crawlability) first. You get a 0–100 grade with plain-English fixes.
Fix and re-run
Most fixes take 5–30 minutes in your site builder. Most users see local search movement within 2–4 weeks of fixing the top items.
Learn SEO from the ground up
Pillar guides written for small business owners. No jargon, no agency upsell.
Beginner SEO Guide
Everything a non-technical owner needs to start ranking on Google — in one weekend.
OpenGoogle Search Console Guide
Set it up, read it correctly, find ranking opportunities competitors miss.
Open30-Point SEO Checklist
The exact checklist we run every audit against. Free download.
OpenGoogle Business Profile Checklist
The single highest-ROI free SEO move for any local business.
OpenWebsite Speed Guide
Core Web Vitals, mobile speed, and what to fix first.
OpenAll SEO Resources
Pillar guides, tools, and 60+ in-depth articles.
OpenBuilt by working SEO practitioners.
GoogleSiteScore is built and maintained by the team at Spider Web Agent — a small web and SEO studio that runs done-for-you Website Rescue work for local businesses. Every check the audit runs is grounded in publicly documented guidance from Google.
- 16-signal audit grounded in Google Search Central documentation
- Core Web Vitals scoring aligned with Chrome UX Report methodology
- WCAG 2.2 accessibility checks baked into every scan
- Local SEO schema tuned for Google Business Profile ranking
GoogleSiteScore is an independent tool and is not affiliated with, endorsed by, or sponsored by Google LLC. Google and related marks are trademarks of Google LLC.
About the teamFrom the blog
Fresh insights from our audit practice.
HEIC to JPG Converter: Why It Matters and How to Convert Photos in Seconds
iPhone photos that won't open, upload, or email are usually HEIC files. Here is what HEIC is, why JPG still wins for sharing, and how to convert in your browser for free.
ReadGoogle's June 2026 Spam Update: What We Know So Far
Google rolled out another spam update in June 2026. Our team breaks down what spam updates actually do, what Google ruled out this time, and how to tell if your rankings were affected.
ReadGoogle Ads and Google Analytics Certification: Is It Worth It in 2026?
An honest look at whether Google Analytics and Google Ads (formerly AdWords) certifications actually help small business owners, freelancers, and agency marketers today.
ReadSchema Markup in 2026: Which Types Actually Earn Rich Results (And Which Are a Waste)
Not all schema is worth adding. Here's which structured data types actually trigger rich results in 2026, which ones Google quietly ignores, and how to test yours in under 5 minutes.
ReadCan You Really Track QR Code Scans? (Free Way That Works)
Static QR codes can't count scans on their own. Here's the free UTM + Google Analytics method that tells you exactly which flyer, sign, or card is working.
ReadKeyword Mapping in 2026: A No-Nonsense Guide to Matching Keywords With the Right Pages
Keyword mapping pins each keyword cluster to the exact URL that should rank for it. Here is a plain-English walkthrough — and why it now doubles as an AI search play.
ReadWhat the score means & how it works
The 60-second answer to the questions everyone asks first.
Ready to see your score?
It's free. It takes 60 seconds. No credit card.
Run my free checkScan, share, score.
Point your phone camera at this QR code to open GoogleSiteScore. Share it with a client, print it on a flyer, or save it to send later — it always opens the latest version of our free audit.
googlesitescore.com
Frequently asked questions
Honest answers about what we do and how it works.
SEO playbooks by industry
Pick your trade for a step-by-step local SEO playbook — Google Business Profile, schema, reviews, and service-page structure tailored to how your customers search.
See all: SEO by Industry hub →