Everything you need to rank on Google
Pillar guides, checklists, free tools, and 60+ in-depth articles — written for small business owners, not SEO agencies.
Pillar guides
Start here. Each one is a full walkthrough you can read in under 20 minutes.
Beginner SEO Guide
Everything a non-technical business owner needs to start ranking on Google.
OpenGoogle Search Console Guide
Set it up, read it correctly, and use it to find ranking opportunities.
OpenSEO Checklist
The 30-point checklist we run every audit against.
OpenGoogle Business Profile Checklist
The single highest-ROI free SEO move for any local business.
OpenWebsite Speed Guide
Core Web Vitals, mobile speed, and what to fix first.
OpenSEO Pricing Guide
What SEO really costs in 2026 — DIY tools, freelancers, agencies compared.
OpenLocal SEO Tools
Free tools for ranking in your city or service area.
OpenFree tools
No signup. No credit card. Run as many checks as you want.
Free Website Audit
60-second Google Readiness Score with prioritized fixes.
OpenGoogle Index Checker
Find out if your pages are actually indexed.
OpenMobile SEO Checker
Mobile-first audit grounded in real Googlebot signals.
OpenSitemap Generator
Generate a clean sitemap.xml for any small site in 30 seconds.
OpenRobots.txt Generator
Get a safe, well-formed robots.txt without copy-paste guesswork.
OpenMeta Tag Generator
Title, description, and OG tags written to length-perfect specs.
OpenLatest articles
Fresh insights from our audit practice.
AI Readiness Scores: What They Measure and How to Raise Yours
BuiltWith now scores websites on AI Maturity, AI Openness, Agent Readiness and AI Visibility. Here is what each score actually looks at and how to improve yours.
Did You Know? Static and Dynamic QR Codes Are Not the Same
Jeanine Clint explains the difference between static and dynamic QR codes in plain English, plus when to use each and what to watch out for before you print.
Image SEO in 2026: How to Optimize Images for Google (Without Slowing Your Site Down)
A plain-English image SEO guide: file names, alt text, compression, dimensions, formats, lazy loading, image sitemaps, and the mistakes that quietly cost you traffic.
HEIC to JPG Converter: Why It Matters and How to Convert Photos in Seconds
iPhone photos that won't open, upload, or email are usually HEIC files. Here is what HEIC is, why JPG still wins for sharing, and how to convert in your browser for free.
Google's June 2026 Spam Update: What We Know So Far
Google rolled out another spam update in June 2026. Our team breaks down what spam updates actually do, what Google ruled out this time, and how to tell if your rankings were affected.
Google Ads and Google Analytics Certification: Is It Worth It in 2026?
An honest look at whether Google Analytics and Google Ads (formerly AdWords) certifications actually help small business owners, freelancers, and agency marketers today.
Schema Markup in 2026: Which Types Actually Earn Rich Results (And Which Are a Waste)
Not all schema is worth adding. Here's which structured data types actually trigger rich results in 2026, which ones Google quietly ignores, and how to test yours in under 5 minutes.
Keyword Mapping in 2026: A No-Nonsense Guide to Matching Keywords With the Right Pages
Keyword mapping pins each keyword cluster to the exact URL that should rank for it. Here is a plain-English walkthrough — and why it now doubles as an AI search play.
Why Google AdSense Approval Was Harder Than Building
An honest founder's story: what it actually takes — time, money, and lessons — trying to get a new site ready for Google AdSense.
Local SEO playbooks by industry
Industry-specific playbooks with local SEO tactics for your business type.
See all: SEO by Industry hub →