Is the website audit really free?

Yes. Every check, score, and recommendation is 100% free. No signup, no credit card, no email gate. You only pay if you want our team to fix the issues for you.

What is a Google Readiness Score?

It's a 0–100 score that measures how prepared your website is to rank on Google. 80+ is excellent, 60–79 needs work, and below 60 means you're losing traffic to competitors.

Will the audit hurt my SEO?

No. The audit only reads publicly available data the same way Google does. It does not modify your site or use up any crawl budget.

How often should I check my website?

Monthly is ideal. Websites break silently — a theme update, a new plugin, or an expired SSL certificate can quietly destroy your rankings. A 60-second monthly check catches problems before Google does.

Free Website SEO Checker — 60-Second Audit

Site audit + on-page SEO, in one checker

We merged the site audit and on-page SEO checker into this page, so one scan covers technical health and page-level optimization.

Free Site Audit Tool

A site audit is the SEO equivalent of a full medical check-up. It crawls your website the way Google does and surfaces every issue that's stopping pages from ranking — broken links, missing title tags, slow images, render-blocking scripts, duplicate content, orphan pages, redirect chains, and dozens more.

Most site audit tools (Semrush, Ahrefs, Screaming Frog) cost $100–$500 a month and dump 400 issues on you with no priority order. Our free site audit shows you the 10 things that actually move rankings, ranked by impact, with a one-line fix for each. You can run it on any URL — your site or a competitor's — and get results in under 60 seconds.

If your site is losing traffic, ranking on page two, or just feels slow, start here. About 80% of the time we find the same three root causes: thin content, slow mobile load, and broken internal linking. Fix those and rankings usually move within 30 days.

Crawls every reachable page on your site

Checks Core Web Vitals (LCP, INP, CLS)

Finds broken links, redirect chains, and 404s

Flags missing/duplicate title tags and meta descriptions

Detects indexability and crawlability blockers

Validates structured data (schema.org)

Mobile-friendliness and viewport check

Priority-ranked fix list, not a 400-issue dump

What a site audit actually checks

Technical SEO splits into four buckets: crawlability (can Google reach your pages?), indexability (is Google allowed to store them?), performance (do they load fast enough?), and on-page (do they have the signals Google needs to rank them?). A good site audit hits all four.

The most common killers we find: noindex tags accidentally left on production, robots.txt blocking the wrong folder, JavaScript that hides content from crawlers, 301 redirect chains 4+ hops deep, and images served at 3000px when they're displayed at 600px. Each one alone can tank rankings.

How to use the results

Don't try to fix everything at once. Work through issues in this order: 1) critical errors (noindex on important pages, server errors, broken canonicals), 2) Core Web Vitals failures on top-traffic pages, 3) missing or duplicate title tags, 4) broken internal links, 5) everything else.

Re-run the audit after each batch of fixes. Most sites see 80% of issues resolved with one weekend of work — and ranking improvements within 2-4 weeks as Google re-crawls the fixed pages.

Free On-Page SEO Checker

On-page SEO covers everything you control on a single URL — title tag, meta description, headings, content quality, internal links, images, schema, page speed, and mobile usability. The on-page checker analyzes all of it and ranks the issues by impact.

For each finding, you get the current state, the recommended state, and a one-sentence explanation of why it matters. No jargon, no 400-issue dumps — just the 10-20 fixes that will actually move the page's ranking.

This is the tool we recommend running on every page you publish before it goes live, and on every page that ranks 4-20 (striking distance) every few months. Small on-page improvements on existing pages produce more traffic gains than most new content.

Title tag length and keyword usage

Meta description optimization

Heading hierarchy check

Keyword density and semantic terms

Content depth vs top results

Internal linking opportunities

Image alt text coverage

Schema markup validation

The two fixes that matter most

1) Title tag rewrite — most pages have generic titles ("About Us — Acme") that don't include the keyword they're trying to rank for. Rewriting the title with the keyword near the front often moves rankings by 2-5 positions within a week.

2) Content expansion — pages ranking 8-20 are usually too thin. Adding 500-1500 words of useful, on-topic content (not filler) and a few new headings often pushes pages into the top 5.

Site audit & on-page FAQs

Yes. The Site Audit Tool is 100% free with no signup required. Run as many checks as you want — we don't gate results behind a paywall or ask for your credit card.

Learn: The free site check

Everything worth knowing, in plain English

What the free site check actually measures

The check fetches your page the way a search engine would, with no browser extensions, no logged-in session and no JavaScript rendering assumptions, and grades what comes back. It looks at the title tag and meta description, the heading structure, whether the page is indexable, whether robots.txt and sitemap.xml exist and agree with each other, whether HTTPS is configured properly, how long the server takes to respond, how heavy the HTML document is, whether images have alt text and dimensions, whether structured data is present, and whether the page is usable on a phone.

Each result is a pass, a warning or a fail, with the evidence that produced it. There is no proprietary score hidden behind the number — every point is traceable to a specific check you can verify yourself.

How to read the score without panicking

A score in the fifties on a first run is completely normal, and most of the gap is usually two or three mechanical problems repeated across the site: missing meta descriptions, a slow server response, and images without dimensions. Those are afternoon fixes, not rebuilds.

Work top down and re-run after each change rather than fixing everything at once — that way you learn which change moved the number. Ignore the temptation to chase one hundred. Anything in the nineties is already better technical hygiene than the majority of small business sites you compete against, and beyond that point your ranking is decided by content quality and links, not by the last two percent of technical polish. Use the "fix it with AI" prompts on any item you do not understand; they include the evidence from your own scan so the answer you get back is specific to your page.

Frequently asked questions

Quick answers to the questions small business owners ask us most.

Enter your website URL and we scan 16 SEO and technical signals: sitemap, robots.txt, page titles, meta descriptions, mobile-friendliness, HTTPS, schema markup, Core Web Vitals, and more. You get a Google Readiness Score out of 100 plus a prioritized fix list — in under 60 seconds.