Nobody is born knowing what a canonical tag or a 301 redirect is. Hover any underlined word anywhere on this site for a one-line definition — or read the full explanation below. No acronyms without an answer.
Above the Fold
What visitors see before they scroll.
Why it matters
You have about 3 seconds here to say what you do and give them a button.
Example
Name, what you do, city, and a 'Call now' button — all visible without scrolling.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Above the Fold
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if recognisable call-to-action wording appears on the homepage.
GOAL:
Write and place clear calls-to-action: one primary above-the-fold button plus supporting CTAs, with action-focused button copy.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
AI Search (AI Overviews, ChatGPT)
When an AI answers the question instead of showing ten blue links.
Why it matters
You now need to be quotable by AI, not just rankable by Google.
Example
Clear headings, direct answers, and FAQs make you easy for an AI to cite.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: AI Search (AI Overviews, ChatGPT)
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: FAIL if placeholder/boilerplate phrasing is detected. PASS if the homepage has more than 300 words of unique-looking copy.
GOAL:
Rewrite generic, templated, or AI-sounding copy into original content with first-hand experience, specific examples, and a consistent brand voice.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Helpful content: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Blind visitors hear it read aloud, and Google uses it to understand the image.
Example
alt="Plumber replacing a burst copper pipe under a kitchen sink".
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Alt Text
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS with 500+ words on the homepage. WARN with 200–499. FAIL under 200.
GOAL:
Produce a content plan of substantial pages and articles for this business, with topics, target questions, and suggested outlines of 700+ words each.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Helpful content: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- Word counter: https://googlesitescore.com/word-counter
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Anchor Text
The visible, clickable words of a link.
Why it matters
It tells Google (and people) what to expect on the other side.
Example
'Read our HEIC to JPG guide' is helpful. 'Click here' tells Google nothing.
API
A way for two pieces of software to talk to each other automatically.
Why it matters
It's how tools pull live data without you copying and pasting.
Example
A booking widget uses an API to check your calendar in real time.
Backlink
A link on someone else's website pointing at yours.
Why it matters
Google treats them like recommendations — good ones lift your whole site.
Example
The local chamber of commerce listing your business with a link is a backlink.
The share of visitors who leave without clicking anything.
Why it matters
A high bounce rate usually means the page didn't answer what they searched for.
Example
Someone searches 'price of a new roof', lands on your homepage, sees no prices, leaves.
Broken Links
Links that lead to pages that no longer exist.
Why it matters
They frustrate visitors and signal a poorly maintained site to Google.
Example
A 'Services' link pointing to /old-services that returns a 404 error page.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Broken Links
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if no broken internal links are found. Homepage-only scan — a full crawl needs a dedicated tool.
GOAL:
Find and fix broken internal and external links: update URLs, replace dead resources, and add 301 redirects for moved pages.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Broken link checker: https://googlesitescore.com/broken-link-checker
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Call-to-Action (CTA)
A clear button or link that tells visitors what to do next.
Why it matters
Without a CTA, even high-traffic sites don't convert visitors into customers.
Example
A big green 'Get a Free Quote' button above the fold beats 'Contact us' buried in the menu.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Call-to-Action (CTA)
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if recognisable call-to-action wording appears on the homepage.
GOAL:
Write and place clear calls-to-action: one primary above-the-fold button plus supporting CTAs, with action-focused button copy.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Canonical Tag
A note telling Google which version of a page is the real one.
Why it matters
Without it, near-identical pages compete with each other and both rank worse.
Example
yoursite.com/shoes and yoursite.com/shoes?sort=price should share one canonical.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Canonical Tag
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if sampled internal pages each have substantive, non-duplicated copy after canonicalising URLs.
GOAL:
Identify thin and duplicate pages, then recommend merges, canonical tags, redirects, and expansion plans to consolidate them.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Duplicate content: https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls
- Readability checker: https://googlesitescore.com/readability-checker
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Copies of your site stored closer to visitors so pages load faster.
Why it matters
It can cut load time in half without changing a single word on your site.
Example
Cloudflare keeps a copy of your images in a data center near each visitor.
Chatbot / Live Chat
A small chat bubble visitors can use to ask questions instantly.
Why it matters
Captures leads outside business hours and answers FAQs without you lifting a finger.
Example
Free tools like Tidio, Tawk.to or a WhatsApp button take 5 minutes to add.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Chatbot / Live Chat
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if a known live-chat or messaging widget script is detected in the HTML.
GOAL:
Add a live chat or chatbot widget with a welcome message, common question shortcuts, and after-hours capture — without hurting page speed.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
CMS (Content Management System)
The software you log into to edit your website.
Why it matters
Which one you use changes how you fix SEO problems.
Example
WordPress, Shopify, Wix, and Squarespace are all content management systems.
Name, Address, Phone — the same on every page and matching Google Maps.
Why it matters
Inconsistent NAP confuses Google and tanks your local rankings.
Example
If you're '123 Main St' on your site but '123 Main Street' on Google, that's a mismatch.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Contact Information (NAP)
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if the page has a tel: or mailto: link. WARN if a phone number appears as plain text only.
GOAL:
Add clearly visible contact details: a clickable tel: phone link, a mailto: email link, business address, and a contact page linked in the header and footer.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Cookie Consent (GDPR / CCPA)
Asking permission before tracking visitors.
Why it matters
Required by law in Europe, California, and a growing list of places — fines are real.
Example
The 'Accept / Manage cookies' banner at the bottom of this site.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Cookie Consent (GDPR / CCPA)
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if the page links to a privacy policy page.
GOAL:
Create a compliant privacy policy page covering data collected, cookies, analytics, third parties, ads, user rights, and contact details, and link it in the footer.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Privacy policy generator: https://googlesitescore.com/privacy-policy-generator
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Google's three speed and stability scores for a page.
Why it matters
Slow or jumpy pages lose visitors — and Google uses these scores in ranking.
Example
CLS is that annoying jump when an ad loads and you tap the wrong button.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Core Web Vitals (LCP, CLS, INP)
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if the homepage HTML responds in under 1500 ms. WARN under 3500 ms. FAIL at or above 3500 ms.
GOAL:
Improve page load speed: compress and lazy-load images, serve modern formats, remove unused scripts, and reduce render-blocking resources.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Core Web Vitals: https://web.dev/articles/vitals
- PageSpeed Insights: https://pagespeed.web.dev/
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Whether Google's bots can read and list your pages.
Why it matters
If Google can't crawl your site, it can't show it in search results — no matter how good it is.
Example
A tiny tag called 'noindex' on your homepage will hide your entire site from Google.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Crawlability & Indexing
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if the homepage returns 200 over HTTPS with no noindex meta tag, no X-Robots-Tag: noindex header, and no robots.txt block.
GOAL:
Make sure search engines can crawl and index the site. Check for noindex meta tags, X-Robots-Tag headers, robots.txt blocks, login walls, and JavaScript-only content.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Robots meta tag: https://developers.google.com/search/docs/crawling-indexing/robots-meta-tag
- URL Inspection: https://search.google.com/search-console
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
CTR (Click-Through Rate)
Out of everyone who saw your listing, the share who actually clicked.
Why it matters
A low CTR usually means your title or description isn't giving people a reason to click.
Example
100 people see you, 5 click — that's a 5% CTR.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: CTR (Click-Through Rate)
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if <meta name="description"> exists and is 50–170 characters. WARN if present but outside that range.
GOAL:
Write a 50–170 character meta description that summarises the page, includes the main keyword naturally, and ends with a reason to click.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Snippet docs: https://developers.google.com/search/docs/appearance/snippet
- Meta description generator: https://googlesitescore.com/meta-description-generator
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Domain & DNS
Your domain is your name; DNS is the phone book that points it to your site.
Why it matters
Wrong DNS settings mean your site simply doesn't load — nothing else matters.
Example
Changing hosts means updating DNS records so the name points somewhere new.
Google AdSense
Google's program that pays you to show ads on your site.
Why it matters
Approval requires real content, legal pages, and a clean layout — not just traffic.
Example
ads.txt is a small file proving you're allowed to sell ads on your domain.
A free counter that shows how many people visit and what they do.
Why it matters
Without it you're guessing which pages actually bring in customers.
Example
GA4 can show that 60% of your calls come from one blog post.
Google Business Profile
Your free listing on Google Maps and local search.
Why it matters
It's the single biggest source of customers for most local businesses.
Example
Claim it at google.com/business — then add photos, hours, and respond to reviews.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Google Business Profile
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if a Google Business Profile is confirmed. Cannot be detected from HTML alone.
GOAL:
Prepare a complete Google Business Profile setup: categories, description, services, hours, photos, and a plan for collecting reviews.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Google Search Console (GSC)
Google's free dashboard showing how your site does in search.
Why it matters
It's the only place Google tells you directly what it thinks of your site.
Example
It shows the exact searches people used before clicking your site.
The size ranking of your titles — H1 is the big one, H2s are sections.
Why it matters
Google reads them like a table of contents to understand what the page covers.
Example
One H1 per page ('Emergency Plumbing in Austin'), then H2s for each service.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Headings (H1, H2, H3)
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if the page has exactly one <h1> and at least one <h2>. WARN if there is an h1 but no h2, or more than one h1.
GOAL:
Fix the heading structure: exactly one descriptive H1, logical H2s for each section, and H3s nested under them — never skipping levels.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Heading structure: https://developers.google.com/search/docs/fundamentals/seo-starter-guide#use-headings
- On-page checker: https://googlesitescore.com/on-page-seo-checker
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
HEIC
The photo format iPhones save by default — Windows and many sites can't open it.
Why it matters
It's why your photo 'won't upload' or shows an error when you email it.
Example
Convert IMG_4821.HEIC to a JPG and it opens everywhere.
If your page doesn't use the words your customers use, Google won't match you to them.
Example
'plumber near me' and 'burst pipe repair Austin' are keywords. 'Solutions' is not.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Keyword
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: FAIL if placeholder/boilerplate phrasing is detected. PASS if the homepage has more than 300 words of unique-looking copy.
GOAL:
Rewrite generic, templated, or AI-sounding copy into original content with first-hand experience, specific examples, and a consistent brand voice.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Helpful content: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Meta Description
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if <meta name="description"> exists and is 50–170 characters. WARN if present but outside that range.
GOAL:
Write a 50–170 character meta description that summarises the page, includes the main keyword naturally, and ends with a reason to click.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Snippet docs: https://developers.google.com/search/docs/appearance/snippet
- Meta description generator: https://googlesitescore.com/meta-description-generator
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Meta Tag
Hidden bits of text that describe your page to Google and social media.
Why it matters
They control your title, your description, and the preview card when someone shares your link.
Example
The og:image meta tag is why a picture shows up when you paste a link into Facebook.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Meta Tag
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if <meta name="description"> exists and is 50–170 characters. WARN if present but outside that range.
GOAL:
Write a 50–170 character meta description that summarises the page, includes the main keyword naturally, and ends with a reason to click.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Snippet docs: https://developers.google.com/search/docs/appearance/snippet
- Meta description generator: https://googlesitescore.com/meta-description-generator
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Google ranks the mobile version of your site first. Most local searches happen on phones.
Example
Text should be readable without pinch-zooming, and buttons big enough to tap with a thumb.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Mobile Friendliness
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if <meta name="viewport"> is present on the page.
GOAL:
Make the page fully responsive: add the viewport meta tag, fluid layouts, readable font sizes, and tap targets at least 44px.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Mobile-friendly docs: https://developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing
- Mobile SEO checker: https://googlesitescore.com/mobile-seo-checker
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Page Title (Title Tag)
The clickable headline that appears in Google search results.
Why it matters
It's the #1 thing people read before deciding to click — and a major ranking signal.
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Page Title (Title Tag)
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if a single <title> tag exists and is 15–70 characters. WARN if present but outside that range.
GOAL:
Write a unique, compelling <title> of 15–70 characters that includes the main keyword and the business name, and explain the reasoning.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Title link docs: https://developers.google.com/search/docs/appearance/title-link
- Title tag generator: https://googlesitescore.com/title-tag-generator
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Privacy Policy
A page explaining what visitor data you collect and why.
Why it matters
It's legally required in most places (GDPR, CCPA) — even for tiny contact forms.
Example
Must cover: what you collect, why, who you share it with, and how visitors can opt out.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Privacy Policy
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if the page links to a privacy policy page.
GOAL:
Create a compliant privacy policy page covering data collected, cookies, analytics, third parties, ads, user rights, and contact details, and link it in the footer.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Privacy policy generator: https://googlesitescore.com/privacy-policy-generator
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
QR Code
A square barcode that opens your website when scanned with a phone.
Why it matters
Bridges the gap from the physical world (signage, flyers, receipts) to your site.
Example
Put a QR code on your storefront window linking to your menu or booking page.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: QR Code
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: Informational: QR codes are an offline signal and cannot be detected from HTML.
GOAL:
Plan QR code usage for offline-to-online marketing: which pages to link, UTM tracking parameters, sizing, and print placement.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Redirect (301)
An automatic forward from an old address to a new one.
Why it matters
It keeps old links and Google rankings working after you move or rename a page.
Example
Deleted /old-prices? Redirect it to /pricing so nobody hits a dead end.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Redirect (301)
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if no broken internal links are found. Homepage-only scan — a full crawl needs a dedicated tool.
GOAL:
Find and fix broken internal and external links: update URLs, replace dead resources, and add 301 redirects for moved pages.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Broken link checker: https://googlesitescore.com/broken-link-checker
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
A small file that tells search engines what they can and can't look at.
Why it matters
Done wrong, it can accidentally block your whole site. Done right, it keeps private pages private.
Example
'Disallow: /admin' tells Google not to index your admin login page.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Robots.txt
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if /robots.txt returns 200, contains a User-agent line, references a Sitemap:, and does not contain 'Disallow: /' for all crawlers.
GOAL:
Create or repair robots.txt so search engines can crawl public pages, private areas are disallowed, and the sitemap URL is declared.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- robots.txt docs: https://developers.google.com/search/docs/crawling-indexing/robots/intro
- robots.txt generator: https://googlesitescore.com/robots-txt-generator
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Schema Markup
Hidden tags that explain your business to Google in machine-readable form.
Why it matters
It unlocks rich results — star ratings, opening hours, FAQs — right inside Google.
Example
LocalBusiness schema tells Google your address, phone, and hours so they show in Maps.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Schema Markup
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if JSON-LD with @type LocalBusiness (or a LocalBusiness subtype) is present. WARN if only Organization is present.
GOAL:
Add valid LocalBusiness JSON-LD structured data including name, address, phone, opening hours, URL, and geo coordinates, and validate it.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- LocalBusiness schema: https://developers.google.com/search/docs/appearance/structured-data/local-business
- Rich Results Test: https://search.google.com/test/rich-results
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
SEO (Search Engine Optimization)
Everything you do so people can find your business on Google.
Why it matters
Most people never scroll past the first page. SEO is how you get onto it without paying for ads.
Example
Writing a clear page title, adding your city, and getting listed on Google Maps are all SEO.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: SEO (Search Engine Optimization)
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS with 8+ unique internal links from the homepage. WARN with 4–7.
GOAL:
Audit the site's pages and propose which to expand, merge, or remove so every remaining page answers a real user question with unique value.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
The page of blue links Google shows after someone searches.
Why it matters
How your listing looks on the SERP decides whether anyone clicks it.
Example
Your title, address line, and description are your 'ad' on the SERP — even though it's free.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: SERP (Search Results Page)
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if a single <title> tag exists and is 15–70 characters. WARN if present but outside that range.
GOAL:
Write a unique, compelling <title> of 15–70 characters that includes the main keyword and the business name, and explain the reasoning.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Title link docs: https://developers.google.com/search/docs/appearance/title-link
- Title tag generator: https://googlesitescore.com/title-tag-generator
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
A list of every page on your site, written for Google.
Why it matters
It helps Google find new and updated pages faster — especially useful for fresh blog posts.
Example
yoursite.com/sitemap.xml usually lists every page, when it was updated, and how important it is.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Sitemap
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if /sitemap.xml returns 200, is valid XML (<urlset> or <sitemapindex>), and lists at least one <loc>.
GOAL:
Create a valid XML sitemap at /sitemap.xml containing every indexable URL with https:// absolute links, reference it in robots.txt, and submit it to Google Search Console.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Sitemap docs: https://developers.google.com/search/docs/crawling-indexing/sitemaps/build-sitemap
- Sitemap generator: https://googlesitescore.com/sitemap-generator
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
SSL / HTTPS
The padlock icon — proves the connection to your site is encrypted.
Why it matters
Without it, browsers warn visitors that your site is 'Not Secure'. Google ranks HTTPS sites higher.
Example
Most hosts (Cloudflare, Vercel, modern WordPress hosts) give you a free SSL certificate.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: SSL / HTTPS
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if the homepage is served over HTTPS, http:// redirects to https://, HSTS is present, and the canonical URL uses https://.
GOAL:
Force every URL onto HTTPS: 301 redirect http→https, add an HSTS header, and make all canonical tags, og:url tags and sitemap entries use https://.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- HTTPS best practice: https://developers.google.com/search/docs/crawling-indexing/https
- SSL checker: https://googlesitescore.com/ssl-checker
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
URL (Web Address)
The address of a page — the thing that starts with https://.
Why it matters
Short, readable addresses are easier to share, remember, and rank.
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: URL (Web Address)
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if the homepage returns 200 over HTTPS with no noindex meta tag, no X-Robots-Tag: noindex header, and no robots.txt block.
GOAL:
Make sure search engines can crawl and index the site. Check for noindex meta tags, X-Robots-Tag headers, robots.txt blocks, login walls, and JavaScript-only content.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Robots meta tag: https://developers.google.com/search/docs/crawling-indexing/robots-meta-tag
- URL Inspection: https://search.google.com/search-console
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
UTM Tags
Extra bits added to a link so you can see where a visitor came from.
Why it matters
It's the difference between 'someone visited' and 'the flyer QR code worked'.
Example
?utm_source=flyer tells Analytics the click came from your printed flyer.
53% of mobile users leave if a page takes more than 3 seconds. Google notices.
Example
Compress your hero image from 5 MB down to 200 KB — often cuts load time in half.
Fix this with AI
Copy a ready-made prompt and paste it into your website builder's AI.
Preview the prompt
Act as a senior technical SEO consultant. Explain in plain English, then give me copy-paste steps.
TOPIC: Website Speed
MY WEBSITE: https://example.com (replace with my website URL)
WHAT "FIXED" MEANS: PASS if the homepage HTML responds in under 1500 ms. WARN under 3500 ms. FAIL at or above 3500 ms.
GOAL:
Improve page load speed: compress and lazy-load images, serve modern formats, remove unused scripts, and reduce render-blocking resources.
GIVE ME:
1. What is wrong, in plain English.
2. The exact fix, ready to copy and paste.
3. Where each change goes (WordPress, Shopify, Wix, Squarespace, or custom code).
4. How to confirm it worked.
REFERENCE LINKS (use these to verify the fix):
- Page to review: https://example.com (replace with my website URL)
- Core Web Vitals: https://web.dev/articles/vitals
- PageSpeed Insights: https://pagespeed.web.dev/
- Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Re-run this check: https://googlesitescore.com/checker
IMPORTANT: only change what is needed for this fix. Do not redesign my site, rename my pages, remove existing features, or alter branding, colors or routes.
I'm not technical — explain any jargon you use.
Still stuck on a word?
If something on this site uses a term that isn't explained here, tell us and we'll add it — and rewrite the page that confused you.