What the content score is really measuring
The score blends four separate reads on your draft, and each one maps to something Google's raters actually look for. SEO checks whether your target phrase and its natural variations appear where they matter — the opening paragraph, at least one subheading, and the body — without being stuffed. Readability estimates the reading grade of your sentences; most small business pages land best between grade 6 and grade 9. Tone checks whether the writing matches the audience you picked, because a page written for homeowners should not read like a vendor contract. Originality looks for the fingerprints of template copy: hollow superlatives, filler transitions, and claims any business could make.
A score of 80 or higher is publish-ready. Below 60 usually means the draft is either too thin to answer the search or too generic to be believed. Chasing 100 is a waste of time — the last twenty points are stylistic preference, not ranking power.