Local SEO Checker

Google's local algorithm rests on three pillars: Relevance, Distance, and Prominence. You can't change distance — Google knows where the searcher is. But you control the other two.

Relevance is how well your profile and site match what's being searched. A plumber listed only as "Acme Services LLC" with no category will lose to a competitor listed as "Acme Plumbing — Emergency Plumber" with the right service categories ticked.

Prominence is Google's measure of how well-known your business is in the real world. It's driven by review volume and rating, citations (mentions of your NAP across the web), inbound links to your site, and how often people search for your business by name. This is the slow-build half of local SEO — and the half competitors can't shortcut.

Before touching your website, claim and complete your Google Business Profile at google.com/business. It's free, it takes about 30 minutes to do thoroughly, and it has more direct impact on local visibility than any single change you can make to your site.

A complete profile means: correct primary category plus 2–3 secondary categories, full address (or service-area definition if you go to customers), phone number that matches your site, accurate hours including holiday hours, 10+ photos showing your storefront/work/team, a written services list, and a description that names your city and what you do.

After that, the job is reviews. Email or text every recent customer with a direct link to leave a Google review (you can generate one inside your profile). Aim for 50+ reviews with a 4.5+ average — that's the threshold where most businesses see real movement in the map pack.

Your website still matters, even though the map pack is driven by your profile. Google cross-references your site to confirm you're a legitimate local business.

We check whether your Name, Address, and Phone appear in clear, crawlable text (not just inside an image), and whether they match exactly across every page. We check for LocalBusiness or relevant sub-type schema (Dentist, Plumber, Restaurant — there are dozens). We check whether your city and service area show up naturally in your homepage copy, title tag, and meta description. We check for an embedded Google Map on your contact page. And we check the technical basics — HTTPS, mobile speed, no broken pages — because all three are local ranking factors.

The goal is consistency. Google trusts businesses where the profile, the website, and external citations all tell the exact same story.