How long should the meta description be?

Under 160 characters. Treat it like ad copy: invite the click, mention a specific benefit, include a soft call to action.

Do I need Open Graph and Twitter tags?

Yes — they control how your page looks when shared on social media. Without them you get a generic, unappealing preview.

Where do these tags go?

In the section of your HTML. Most CMSes have an SEO panel for each page that handles this.

Free generator

Meta Tag Generator

Title, meta description, Open Graph, Twitter cards — all the tags Google and social sites expect.

Page title (47/60)

Meta description (114/160)

Page URL

Share image URL (1200×630)

Google preview

https://joesplumbing.com

Joe's Plumbing — Emergency Repairs in Austin TX

24/7 emergency plumber in Austin, TX. Licensed, insured, and 5-star rated. Call now for fast, fair-priced repairs.

HTML to copy

<!-- Primary -->
<title>Joe's Plumbing — Emergency Repairs in Austin TX</title>
<meta name="description" content="24/7 emergency plumber in Austin, TX. Licensed, insured, and 5-star rated. Call now for fast, fair-priced repairs." />
<link rel="canonical" href="https://joesplumbing.com" />

<!-- Open Graph -->
<meta property="og:type" content="website" />
<meta property="og:url" content="https://joesplumbing.com" />
<meta property="og:title" content="Joe's Plumbing — Emergency Repairs in Austin TX" />
<meta property="og:description" content="24/7 emergency plumber in Austin, TX. Licensed, insured, and 5-star rated. Call now for fast, fair-priced repairs." />
<meta property="og:image" content="https://joesplumbing.com/og-image.png" />

<!-- Twitter / X -->
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:url" content="https://joesplumbing.com" />
<meta name="twitter:title" content="Joe's Plumbing — Emergency Repairs in Austin TX" />
<meta name="twitter:description" content="24/7 emergency plumber in Austin, TX. Licensed, insured, and 5-star rated. Call now for fast, fair-priced repairs." />
<meta name="twitter:image" content="https://joesplumbing.com/og-image.png" />

Frequently asked questions

Under 60 characters so it doesn't get cut off in Google results. Mention what you do, where, and (if it fits) why someone should pick you.

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