SEO by Industry
Local SEO isn't one-size-fits-all. A plumber ranks by fixing emergency-service schema and truck photos. A restaurant ranks by publishing menu schema and fresh dish shots weekly. A law firm ranks by publishing case-type explainers and building authority citations. Pick your industry below for the exact playbook.
We've published dedicated guides for the eight service industries where local SEO drives the most measurable revenue. Every guide is written specifically for that trade — the Google Business Profile categories that matter, the schema markup Google's algorithm rewards for that business type, the review benchmarks in that vertical, and the service-page structures that convert phone calls in that industry.
If your business isn't listed, most of the playbooks translate cleanly. The plumbing guide works for HVAC, electricians, and locksmiths with minor tweaks. The salon guide covers barbershops, spas, and nail salons. The auto repair guide covers detailing, body shops, and mobile mechanics. Pick the closest match and adapt the specifics.
SEO for Plumbers
How plumbers rank #1 in 'near me' searches and the map pack. Free audit plus the plain-English local SEO checklist plumbing companies use.
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SEO for Restaurants & Cafés
How restaurants and cafés rank for 'best [food] near me' and win the Google Maps pack. Free audit plus menu schema, review, and photo fixes that work.
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SEO for Dentists & Medical Practices
Local SEO for dental and medical practices. New-patient acquisition, insurance display, treatment pages, reviews under HIPAA, and the GBP setup that fills.
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SEO for Law Firms
Local SEO for personal injury, family law, criminal defense, and small firms. Free audit plus practice-area pages, reviews, and trust signals that win cases.
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SEO for HVAC, Electricians & Contractors
Local SEO for HVAC, electricians, roofers, and general contractors. Service-area pages, emergency call ranking, GBP setup, and the lead-generation playbook.
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SEO for Salons & Barbershops
Local SEO playbook for hair salons, barbershops, nail salons, and spas. Free audit plus booking, review, and Google Business Profile fixes that fill chairs.
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SEO for Real Estate Agents
Local SEO for real estate agents and small brokerages. Neighborhood pages, listing strategy, IDX considerations, and how to rank against Zillow, Realtor.com.
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SEO for Auto Repair Shops
Local SEO for independent auto repair, transmission, body shops, and oil change centers. Free audit plus service pages and review fixes that book more bays.
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Not sure where to start?
Run the free audit first. It tells you which of the fundamentals — page speed, meta tags, mobile usability, indexing — need fixing before any industry-specific playbook will move the needle.