Reading the data without lying to yourself
A page with 5,000 monthly visits and 0 conversions isn't a success — it's a leak. Either the content attracts the wrong audience, the CTA is broken, or the offer doesn't match the searcher's intent.
A page with 200 monthly visits and 20 conversions is a hidden gem. Expand it, build more content around the same intent, and link to it from other pages.