Find domains linking to your competitors but not to you. Free backlink gap analysis to uncover proven link building opportunities.
Backlink gap analysis finds websites that link to your competitors but not to you. Every one of those domains is a proven, in-niche link target — they've already shown they're willing to link to sites like yours.
This is dramatically more effective than cold link prospecting. Instead of guessing which sites might link to you, you have a list of sites that demonstrably link to your direct competitors. The pitch is simpler, the response rate is higher, and the links you get are topically relevant (which is what actually moves rankings now).
For most sites, backlink gap turns up 100-1000 link opportunities. Sort by domain authority, filter out spam, and you usually have 20-50 high-quality targets to work through.
Filter your gap list to domains with authority 30+ that link to 2 or more competitors. Those are your highest-value targets — proven willingness to link to sites in your space.
For each one, find the page where they link to competitors. If it's a resource list ("Top 10 plumbers in Houston"), reach out and ask to be added. If it's a guest post, pitch them a guest post on the same topic. If it's an unlinked mention or quote, offer your data or expertise.
Run a free 60-second check or have our team fix it for you.