What Is a Good Website Score? (And How Yours Compares)

You ran your website through a checker and got a number—maybe a 64 out of 100. Is that a passing grade? Is it a disaster?

This guide explains what that number actually means and how you can make it go up.

What a website score measures

Most audit tools (including ours) take four different "subjects" and average them into one final grade:

• Technical SEO — This measures how easily search engines can find and read your pages. It looks at sitemaps (a literal map for Google), indexing (making sure you're in Google's library), and canonical tags (telling Google which version of a page is the "real" one).
• Performance — How fast your site loads. It checks Core Web Vitals (Google's speed test) and how "heavy" your images are.
• Content quality — The words on the page. It looks at meta descriptions (the short summary you see in Google search results) and alt text (the hidden description that tells computers what's in a picture).
• User experience — How the site feels for a human. Does it work on a phone? Is it safe to use? Are there broken links?

A perfect 100 means your site is flawless. Most local business sites usually land between 40 and 75.

What each score range means

90–100: Top of the class

Your site is fast and healthy. Google can read your pages without getting "stubborn." From here, you should focus on writing more posts and getting other sites to link to you.

75–89: Solid B+

You have a few small things to fix. Maybe a couple of large photos are slowing you down, or you forgot to write a summary for one page. A quick "tune-up" will get you to an A.

60–74: Average

This is where most sites live. You probably have a few medium-sized problems holding you back. You show up in Google, but you’re likely stuck on page two or three. A few hours of work could easily push you into the 80s.

40–59: Weak

You have some serious homework to do. Your site is likely slow, hard to use on a phone, or missing titles. You are losing visitors and money because the site isn't working right.

Below 40: Critical

This is an emergency. Search engines might be having trouble finding your pages at all. Fixing these issues is the smartest move you can make for your business right now.

Why your competitors' scores matter too

You aren't trying to beat a computer; you're trying to beat the guy down the street. If your score is a 70 and all your competitors are at a 50, you're actually doing great. But if they're all at 90, you're in trouble.

Put your top three competitors into our audit tool to see their scores. That tells you what "winning" looks like in your town.

How to move your score up fast

1. Fix the "Red" errors first—things like broken links or pages Google can't find. 2. Shrink your photos. If an image is bigger than 200 KB, it's too big. 3. Write a unique 1-sentence summary (meta description) for every page. 4. Check your site on your phone. If buttons are overlapping, fix them. 5. Delete any extra "plugins" or apps you aren't using. 6. Re-run the test and watch your grade go up.

Most small sites can jump 10 points in just one afternoon.

What the score does *not* measure

A high score doesn't mean you'll instantly be #1 on Google. You still need great writing and a good reputation. But a low score acts like a "speed limit"—it will hold you back even if your content is amazing.

Think of your score as the foundation of a house. A strong foundation doesn't make the house pretty, but a weak foundation makes the whole thing fall down.